EN
KR
Period
2023.01.~02.
(1 month)
Assignment
SAMSUNG DESIGN MEMBERSHIP
(Personal project)
Category
System design
I analyzed the user needs behind the content and the platform interface structure, and proposed a new commenting interface and interactive modes for interacting in the content interface area, as well as realistic use cases for each user group.
A world where anyone can be a creator or a consumer. Content consumption has become a holistic activity with a change in medium.
I defined and targeted users who want to participate in content creation solely through commenting, content suggestions, and consumer experiences, aspiring to become faceless influencers as 'Hidden creators'.
Less proactive than creators, but equally creative and with a strong need for expression, active in the comment section anonymously
After conducting user tests on how hidden creators consume content, we observed that consumption was interrupted during the process of writing engaging comments and transitioning between the content and the comment area.
I analyzed the UI structure facilitating interaction between comments and content interfaces, based on two user groups: creators and consumers.
Short-form content interface
Segmenting the depth of the interface between comments and content to separate consumer and creator areas.
Long-form content interface
Separating the interface hierarchy of comments and content vertically.
Simultaneous watching
Consume edited content without being hidden in the commenting interface
Best commetor
Requesting creators to pin my comment and suggesting content
Hyper specific empathy
Writing highly detailed timeline comments
Comment reply
Content that displays both the replied comment and the video on the same area
Popup best comment
Pop-up of the best comment in the middle of the video
Empathy count popup
Pop-up of empathy count on the scene with the highest empathy
Difference in upload times
Content posts and comments being uploaded at different time points
Difference in Spatial variability
The static space of the uploaded content versus the dynamic space of ongoing updates
Capturing specific times
Capturing the time progression within the content area and bringing it into the comment area for consumers
Capturing specific areas
Capturing the content scene by scene, cropping specific areas, and sharing them with other consumers
Navigating through times & spaces
Combining comments and content from different spaces and at different times into a single piece of content
Needs
Navigating times
Navigating spaces
Capturing specific times
Capturing specific areas
UX strategy
At specific times
On content interface
Updating continuously
At specific areas
Features
Comment layer on content interface area
Interactive features for free interaction
As-is
To-be
I designed a toggle for consumers who do not want this system in the top fixed component area, while buttons for creation are placed in the content-specific component area on the right side, along with the comment section.
Writing- at the time and on the scene you want
At the desired time, place the comment at the desired location.
Drawing- in the shape you want
After writing a comment and drawing a line that fits the content, the text line adjusts accordingly.
Motion tracking- to the movement you want
Press on a moving object to track motion and map the comments to it
Engage with content at the same time
You can interact with content at the exact location and time of the content, bringing you closer together.
Becoming the protagonist with attention-grabbing comments
You can also make your comments the star of the show by spicing up your content with eye-catching comments.
Ask for the details
You can ask questions by commenting on the appropriate part of the video, so you can ask specific questions that are relevant to the scene.
Pop up a detailed comment - Linking to other content
If you want to see a comment in more detail, reply to it, or like it, you can tap on the floating comment to pop it up. If someone left a link to another video in the comment, you can jump right in, and we've designed the video to jump to the other linked videos so you can consume the recreations of a particular scene seamlessly.
Content that provides areas for consumer engagement
You can create content within the video itself that allows viewers to answer questions and feel like they are the creator being asked.
Content that gives viewers topics and space to interact freely
There will be content that only consumers will create. This campfire video, which provides a sledding theme, is meaningless as content, but it provides a space for viewers to gather, so they can sled or have conversations within the content as if they were sitting around a campfire.
Re-create content using comments as a template
Create a cycle of creators and consumers by enabling the creation of new content with comment templates.
COMMENT on CONTENT is a comment system that can be applied to any content platform, whether it's video content or any other content with comments. Through this system, I hope that content platforms will evolve into playgrounds for hidden creators, rather than just spaces for passive viewing.
First UT
UT plan
(for 1 creator, 3 consumers, and 1 content professional)
Conduct a think aloud session with a short-form prototype featuring a video created based on content and corresponding comments.
Feedback
It's distracting from the content.
It would be nice to consider cases where creators don't want it.
Feedback
Depending on the tone of your content, comments may be depending on the tone of the content. Too fast-paced and hard to read.
Improvement plans
Designed to allow creators to choose features when uploading
Improvement plans
Improving poetry, adjusting comment retention time
Secondary UT
Result: Improved usability
3rd UT System value measurement
UT plan
(for 1 creator, 3 consumers, and 1 content professional)
Tested a traditional platform with a separate commenting interface and the comment on content prototype to measure time spent on each piece of content
The result: Increased content dwell time, which leads to revenue for the platform and creators.
